Page 11 - Where Magazin März 2016

Pick Your Style

PREVIOUS PAGE: PORTRAIT OF LUISA WEISS: © MAX BEUCHEL; ALL OTHER PHOTOS: © ISTOCK PHOTOS. THIS PAGE: PORTRAIT OF ANDREA LAKEBERG: COURTESY OF ANDREA LAKEBERG; QUARTIER 206: © ISTOCK PHOTOS; KAVIAR GAUCHE; Andrea Lakeberg, personal shopper and stylist
ANDREAS MURKUDIS; DEPARTMENTSTORE; OVERKILL.; NEXT PAGE: PORTRAIT OF TIM GRONERT: COURTESY OF TIM GRONERT; ALL OTHER PHOTOS: ©ISTOCK PHOTOS. www.personal-shopper-berlin.com. Tel: 01725330533

In Berlin since 2009, Andrea Lakeberg
organizes six-hour fashion and lifestyle tours
of the city, chauffering clients in a VW van
while sharing her stories and style tips. Her
most popular stops include quirky backyard
sales, concept stores, and vintage shops, as
well as the city’s luxury strips. When not
working, Lakeberg spends time in her
Friedrichshain neighborhood, where she lives
with her husband, two sons, and two dogs.

VERY BERLIN

“Berlin offers a really unique and distinctive shopping experience,”
says Lakeberg. And LNFA (Budapester Str. 44, www.lnfa-shop.de) in
the Bikini Berlin mall is a great example of the city’s creative spirit.
“Their idea is to offer small designers a space to display and sell their
creations. It’s great for the designers, as they can grow and become
known, and it’s fabulous for the customers, as they are sure they’re
buying something nobody else has.” For an excellent selection of
designer labels from Berlin and beyond, Lakeberg also recommends
Voo Store (Oranienstr. 24. www.vooberlin.com), but her most
popular stop is Isobel Gowdie (Alte Schönhauser Str. 39), hidden in a
Mitte courtyard and stocking second-choice designer items at 50
percent off.

ACCESSORIZE AWAY

Andrea says Berlin is paradise for sneaker lovers, and Overkill
(Köpenicker Str. 195A, www.overkillshop.com) is living proof, with
floor-to-ceiling displays of sports shoes and accessories. For something
a bit more elegant, there’s Riccardo Cartillone (Bikini Berlin,
Budapester Str. 44, www.riccardocartillone.de), an Italian designer
who’s been in town long enough for his designs to claim Berlin
citizenship. And those looking for some truly unconventional jewelry
should check out Sabrina Dehoff (Torstr. 175, www.sabrinadehoff.
com), whose designs are seasonal, theme-based, and strongly linked
to local fashion trends.

LAKEBERG’S BASTIONS OF LUXURY The Quartier 206 luxury mall; bridal wear by Kaviar Gauche; Andreas Murkudis’
showroom, the women’s section at Departmentstore; Overkill.
Departmentstore – Anne Maria Jagdfeld, owner and founder of this
concept store inside the Quartier 206 luxury mall, travels the world to
select the brands and products that best reflect her lifestyle and taste
in fashion, cosmetics, and art, as well as tea and floral creations.
Friedrichstr. 71, www.dsq206.com.

Kaviar Gauche – The Berlin designer specializes in cocktail dresses
and bridal wear inspired by street wear, in pure Berlin style.
Linienstr. 44, www.kaviargauche.com

Apartment – To get to this semi-secret space, you’ll have to descend
a spiral staircase in the corner of what looks like an abandoned shop.
Downstairs lies an airy white room filled with designer garments and
accessories.
Memhardtstr. 8, www.apartmentberlin.de

Andreas Murkudis –Berlin’s go-to spot for high-end fashion features
only items the designer would wear himself, with prices ranging from
€30 to €1000. Potsdamer Str. 81E, www.andreasmurkudis.de

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